In March 2019 Marco Antonio Jordão, responsible for marketing, distribution, private labels and the export market, went to Miami in order to analyze the positioning of major brands in the luxury market in Florida, from their operations in the Miami Design District, Bal Harbor Shops and Aventura Mall and also the retail discount market of DSW - Designer Shoe Warehouse, which is a company that sells designer and brand shoes and fashion accessories at competitive prices and which operates more than 500 stores in the United States.
Understanding the dynamics of the major brands already consolidated in the North American market and, at the same time, evaluating the price behavior and patterns of modeling, colors and best-selling numbers was part of the first draft of an Adolfo Turrion business plan for the USA.
Brands like Berluti, Prada, Kiton, Santoni, Bally, Ferragamo, Florsheim, Cole Hann, Black MacKay, Aston Gray, Johnston & Murphy, Four Brothers, ECCO, Mercanti Fiorentini and ALDO were analyzed closely and compared in terms of acquisition cost, market share and quality of finish. In this way, the first charts of expectations for month sales by prices x pairs and of leather type x finish were drawn.
Once again, the partnership with the Miami Lux Group of businessman and friend Paulo Freire was very important, who again and personally received Jordan and accompanied all the work, giving his opinion and guidance.
At this point we have already started to outline an operation with real projections and with an eye on an operational partnership with the Miami Lux Group, since Marco Antonio Jordão already has good previous experiences with a Group operation, the miamilux.travel business website where he created the project "Fashion Guide for the male style" in which exclusively offers a privileged guided tour of one of the most elegant cities in the world: Miami. And as a specialist in men's fashion, he gives a class on how to dress today and presents a list of the best local stores and manufacturers where customers shop under his supervision.
