In February 2019 Marco Antonio Jordão, responsible for marketing, distribution, private labels and the export market, went to Miami in order to identify warehouses for the logistics operation comprising the physical stock of shoes to be imported from Brazil and the opening of the operation online retailers in the USA.
The primary objective in evaluation is to start sales operations through the website adolfoturrion.com.us using the PayPal payment gateway from a warehouse in Doral - Miami.
Jordão was received by the friend and founder of the Miami Lux Group, which operates in three modalities: real estate, transport and tourism in the luxury segment, businessman Paulo Freire, who has lived in the United States for more than 30 years, in Doral - Miami - and in China, in technology import and export operations.
On October 13, 2018, the law "Miscellaneous Tariff Bill Act of 2018" came into force, which defined the reduction of import tariffs for more than 1,600 products, including footwear. The law is expected to expire on December 31, 2020, but the US government may terminate the benefit ahead of time, if deemed necessary. The law reduced tariffs for 40 categories of footwear, including synthetic, leather, fabric and security. The tariffs, until now, varied from 6% to 37.5% on the footwear value.
The tariff treatment of American customs applied to the imported product.
HTS 6403.51.90 - consists of calculating 10% tax for MFN (Most Favored Nation) on the customs value, that is, multiplying 10% to the ad valorem component. Thus, in the position of MFN, Brazil falls within the aforementioned tax amount. This product is not a beneficiary of the SGP Agreement (General System of Preference).
The top 10 exporters of this product to the USA are: Italy, China, Mexico, Brazil, Portugal, France, Spain, Dominican Republic, India and Peru.
Brazil ranked 4th in the ranking of suppliers of this product to the American market, participating with 2.9% of the total imported by the USA. In addition, there is an increase of 98.1% in Brazilian exports of this product to the USA.
Adolfo Turrion intention is to increase the participation of Brazilian luxury men's shoes in the USA and raise the country's position in the supply ranking.
